275 pages
English language
Published Jan. 1, 2007 by John Wiley & Sons, Inc..
how to use news releases, blogs, podcasts, viral marketing and online media to reach your buyers directly
275 pages
English language
Published Jan. 1, 2007 by John Wiley & Sons, Inc..
For marketers, The New Rules of Marketing and PR shows you how to leverage the potential that Web-based communication offers your business. Finally, you can speak directly to customers and buyers, establishing a personal link with the people who make your business work. This one-of-a-kind guide includes a step-by-step action plan for harnessing the power of the Internet to create compelling messages, get them in front of customers, and lead those customers into the buying process.