"Shoshana Zuboff, named "the true prophet of the information age" by the Financial Times, has always been ahead of her time. Her seminal book In the Age of the Smart Machine foresaw the consequences of a then-unfolding era of computer technology. Now, three decades later she asks why the once-celebrated miracle of digital is turning into a nightmare. Zuboff tackles the social, political, business, personal, and technological meaning of "surveillance capitalism" as an unprecedented new market form. It is not simply about tracking us and selling ads, it is the business model for an ominous new marketplace that aims at nothing less than predicting and modifying our everyday behavior--where we go, what we do, what we say, how we feel, who we're with. The consequences of surveillance capitalism for us as individuals and as a society vividly come to life in The Age of Surveillance Capitalism's pathbreaking analysis of power. …
"Shoshana Zuboff, named "the true prophet of the information age" by the Financial Times, has always been ahead of her time. Her seminal book In the Age of the Smart Machine foresaw the consequences of a then-unfolding era of computer technology. Now, three decades later she asks why the once-celebrated miracle of digital is turning into a nightmare. Zuboff tackles the social, political, business, personal, and technological meaning of "surveillance capitalism" as an unprecedented new market form. It is not simply about tracking us and selling ads, it is the business model for an ominous new marketplace that aims at nothing less than predicting and modifying our everyday behavior--where we go, what we do, what we say, how we feel, who we're with. The consequences of surveillance capitalism for us as individuals and as a society vividly come to life in The Age of Surveillance Capitalism's pathbreaking analysis of power. The threat has shifted from a totalitarian "big brother" state to a universal global architecture of automatic sensors and smart capabilities: A "big other" that imposes a fundamentally new form of power and unprecedented concentrations of knowledge in private companies--free from democratic oversight and control"--
"In this masterwork of original thinking and research, Shoshana Zuboff provides startling insights into the phenomenon that she has named surveillance capitalism. The stakes could not be higher: a global architecture of behavior modification threatens human nature in the twenty-first century just as industrial capitalism disfigured the natural world in the twentieth. Zuboff vividly brings to life the consequences as surveillance capitalism advances from Silicon Valley into every economic sector. Vast wealth and power are accumulated in ominous new "behavioral futures markets," where predictions about our behavior are bought and sold, and the production of goods and services is subordinated to a new "means of behavioral modification." The threat has shifted from a totalitarian Big Brother state to a ubiquitous digital architecture: a "Big Other" operating in the interests of surveillance capital. Here is the crucible of an unprecedented form of power marked by extreme concentrations of knowledge and free from democratic oversight. Zuboff's comprehensive and moving analysis lays bare the threats to twenty-first century society: a controlled "hive" of total connection that seduces with promises of total certainty for maximum profit-at the expense of democracy, freedom, and our human future. With little resistance from law or society, surveillance capitalism is on the verge of dominating the social order and shaping the digital future--if we let it."--Dust jacket.
I had no idea this book was this large when I borrowed it from a library. It somehow hit my list and came up in rotation. It's 700 pages, but just over 500 pages of content. The rest is reference material, notes and bibliography.
The author does a fantastic way of describing the recent history of data surveillance and how it's been monetized. We aren't really the product, but are the objects where raw material is mined for prediction engines that attempt to figure out how we will act or nudge us to act.
The first part deals with big tech. There's a part about totalitarianism, then moving into recent psychology and how all these are tied together.
Expect 10-15+ hours of reading with this. Value!
This made me and keeps me thinking. Wonderful book, but probably not for all.
i cannot fathom how anyone would think Zuboff's writing was "dry" or difficult to get through. I devoured this book in a couple of days. Her prose balanced technical writing with storytelling and kept me hooked for a hundred pages at a time. The subject matter of the book was familiar to me, but Zuboff makes clear that the devil is in the details by spending over 500 pages leaving no stone unturned in the examination on surveillance capitalism. I only wish that her conclusion had a stronger call to action for its reader. I do not think it is enough to declare our opposition to surveillance capitalism. I wanted to learn of organizations to join and donate to, or actions I could take on my own social media and electronic devices.
