Renovate Before You Innovate

Why Doing the New Thing Might Not Be the Right Thing

by

Hardcover, 256 pages

English language

Published Oct. 4, 2004 by Portfolio Hardcover.

ISBN:
978-1-59184-054-1
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3 stars (1 review)

1 edition

Subjects

  • Marketing - General
  • Marketing Management
  • Business & Economics
  • Business / Economics / Finance
  • Business/Economics
  • Business & Economics / General
  • Mail Order
  • Market segmentation