304 pages
English language
Published Dec. 29, 1997 by Currency.
Co-Opetition : A Revolution Mindset That Combines Competition and Cooperation
The Game Theory Strategy That's Changing the Game of Business
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A business manual which applies Game Theory to business strategy, examines the classic paradox between competition and co-operation, and explains why they are in fact complementary. Companies profiled include Coca-Cola, Pepsi Cola, Nutrasweet, Nintendo and General Motors.