Hardcover, 193 pages
English language
Published March 7, 2002 by Harvard Business School Press.
Marketing Moves
A New Approach to Profits, Growth & Renewal
Subjects
- Sales & marketing management
- Telemarketing
- E-Commerce - Internet Marketing
- Business & Economics
- Business / Economics / Finance
- Marketing - General
- Business/Economics
- Marketing
- Entrepreneurship
- Advertising & Promotion
- Management