Fundamentals and Practice of Marketing (Chartered Institute of Marketing)

Paperback, 352 pages

English language

Published July 15, 2002 by Butterworth-Heinemann.

ISBN:
978-0-7506-5449-4
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Subjects

  • Sales & marketing
  • Marketing - General
  • Business / Economics / Finance
  • Business & Economics
  • Business/Economics
  • Sales & Selling - General
  • Advertising & Promotion
  • Business & Economics / Marketing / General
  • Marketing