Hardcover, 272 pages
English language
Published March 1, 2001 by Texere.
4 stars
(2 reviews)
SELLING THE INVISIBLE is a succinct and often entertaining look at the unique characteristics of services and their prospects, and how any service, from a home-based consultancy to a multinational brokerage, can turn more prospects into clients and keep them. SELLING THE INVISIBLE covers service marketing from start to finish. Filled with wonderful insights and written in a roll-up-your-sleeves, jargon-free, accessible style, such as:Greatness May Get You Nowhere Focus Groups Don'ts The More You Say, the Less People Hear &Seeing the Forest Around the Falling Trees.
Subjects
- Sales & marketing
- Professional Development
- Careers - General
- Business & Economics
- Business / Economics / Finance
- Career/Job
- Sales & Selling - Techniques
- Customer Service
- Marketing - General
- Education / Professional Development