287 pages
English language
Published Jan. 29, 1996 by Profile Books.
Co-Opetition
Barry J. Nalebuff: Co-Opetition (1996, Profile Books)
- ISBN:
- 978-1-86197-507-2
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A business manual which applies Game Theory to business strategy, examines the classic paradox between competition and co-operation, and explains why they are in fact complementary. Companies profiled include Coca-Cola, Pepsi Cola, Nutrasweet, Nintendo and General Motors.