Design to Grow

How Coca-Cola Learned to Combine Scale and Agility

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David Butler, Linda Tischler: Design to Grow (2016, Penguin Books, Limited)

256 pages

English language

Published Feb. 12, 2016 by Penguin Books, Limited.

ISBN:
978-0-241-19838-4
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6 editions

Subjects

  • Coca-cola company
  • Technological innovations
  • Organizational effectiveness
  • Strategic planning
  • Entrepreneurship