Marketing Metaphoria

What Deep Metaphors Reveal About the Minds of Consumers

by ,

Hardcover, 256 pages

English language

Published April 22, 2008 by Harvard Business School Press.

ISBN:
978-1-4221-2115-3
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OCLC Number:
172980080

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2 stars (1 review)

1 edition

Subjects

  • Sales & marketing
  • Business & Economics
  • Business / Economics / Finance
  • Business/Economics
  • Consumer Behavior - General
  • Marketing - Research
  • Business & Investing
  • Research
  • Consumer behavior
  • Metaphor