Hardcover, 349 pages
English language
Published Feb. 20, 2007 by Wall Street Journal Books.
The real Pepsi challenge
the inspirational story of breaking the color barrier in American business Wall Street journal books, Wall Street journal book.
Subjects
- Leadership
- Entrepreneurship Of Specific Groups
- History Of Specific Companies
- Business & Economics
- Business / Economics / Finance
- Business/Economics
- Advertising & Promotion
- Corporate & Business History - Strategies
- Business & Economics / Corporate History
- Corporate & Business History - General
- Discrimination & Racism
- African American consumers
- African American executives
- Cola drinks
- History
- Marketing
- United States