The Real Pepsi Challenge

How One Pioneering Company Broke Color Barriers in 1940s American Business

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Stephanie Capparell: The Real Pepsi Challenge (Paperback, 2008, Free Press)

Paperback, 384 pages

English language

Published Feb. 5, 2008 by Free Press.

ISBN:
978-0-7432-6572-0
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3 editions

Subjects

  • Business & Economics
  • Business / Economics / Finance
  • Business/Economics
  • Advertising & Promotion
  • Corporate & Business History - Strategies
  • Leadership
  • Business & Economics / Corporate History
  • Corporate & Business History - General
  • Ethnic Studies - African American Studies - General
  • Marketing - General