223 pages
English language
Published Feb. 26, 2012 by John Murray.
Inside Apple
the secrets behind the past and future success of Steve Job's iconic brand
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Based on numerous interviews, the book reveals exclusive new information about how Apple innovates, deals with its suppliers, and is handling the transition into the Post Jobs Era. While INSIDE APPLE provides a detailed investigation into the unique company, its lessons about leadership, product design and marketing are universal.
Subjects
- Management
- Computer industry
- Case studies
- Creative ability in business
- Industrial management
- Corporate culture
- Success in business
- Industry
- Computerindustrie
- Unternehmen
- Ledning och organisation
- Dataindustri
- Kreativitet i arbetslivet
- Inc Apple Computer
- Apple Computer Inc
- Inc Apple computer
Places
- United States
- USA
- Förenta staterna