The modern savage

"In the last four decades, food reformers have revealed the ecological and ethical problems of eating animals raised in industrial settings, turning what was once the boutique concern of radical eco-freaks into a mainstream movement. Although animal products are often labeled 'cage free,' 'free range,' and 'humanely raised,' can we trust these goods to be safe, sound, or ethical? In [this book] ... McWilliams pushes back against [what he sees as] the questionable moral standards of a largely omnivorous world and explores the 'alternative to the alternative'--not eating domesticated animals at all"--