215 pages
English language
Published April 11, 2017 by McGraw-Hill Education.
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"Map the innovation space--and blaze a path to profits and growth Countless books, articles, and other advice promise leaders solutions to the complex challenges they face. Some offer quick, silver-bullet remedies--a straight line to success. --and some are so technical that readers get lost before they begin."
Subjects
- Diffusion of innovations
- Technological innovations
- Industrial Research
- Management
- New products