Nudge

Improving Decisions about Health, Wealth and Happiness

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Richard H. Thaler, Cass Sunstein: Nudge (2008, Yale University Press)

293 pages

English language

Published June 11, 2008 by Yale University Press.

ISBN:
978-1-282-08878-8
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4 stars (2 reviews)

9 editions

Review of 'Nudge' on 'Goodreads'

3 stars

The topic of this book is fascinating. I would have liked even more examples than the many they provided. I found the beginning more engaging than the whole chapters devoted to choice architectures of specific issues like mortgages and finance. That said, I found the chapters on global warning and organ donation to contain more than I expected.

I like the idea that simple things can make huge impacts, and choice architecture provides those simple nudges.

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rated it

4 stars

Subjects

  • Economics, psychological aspects
  • Choice (psychology)
  • Decision making
  • Consumer behavior