Traction

How Any Startup Can Achieve Rapid Customer Growth

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Gabriel Weinberg, Justin Mares: Traction (2015, Penguin Books, Limited)

240 pages

English language

Published Dec. 30, 2015 by Penguin Books, Limited.

ISBN:
978-0-241-24253-7
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"Most startups don't fail because they can't build a product. Most startups fail because they can't get traction."--

5 editions

Subjects

  • New business enterprises
  • Success in business
  • Customer relations
  • Entrepreneurship