English language
Published Jan. 16, 2012 by Crown.
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"A look how social scientists and renegade thinkers are imposing a new data-driven order on the American political campaign--an industry previously run on gut instinct"--
Subjects
- Technological innovations
- POLITICAL SCIENCE / Political Ideologies / Democracy
- Internet in political campaigns
- POLITICAL SCIENCE / Political Process / Elections
- Psychological aspects
- Political campaigns
- PSYCHOLOGY / Movements / Behaviorism
Places
- United States