Fachbuch-Backlog Public

Created by Eszter

  1. Superconnector by ,

    No rating

    Added by Eszter

  2. Crossing the Chasm by 

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    Crossing the Chasm (1991; rev. 1999) demonstrates the existence of distinct marketing challenges for each market segment in the life …

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  3. Loved: How to Rethink Marketing for Tech Products by 

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  4. The Psychology of Money by 

    4 stars

    Doing well with money isn’t necessarily about what you know. It’s about how you behave. And behavior is hard to …

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  5. Accounting for Non-accountants by 

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  6. Lean Analytics by 

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  7. Playing to win by 

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    Strategy is not complex. But it is hard. It's hard because it forces people and organizations to make specific choices …

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  8. Invincible Company by , , , and 1 other

    4 stars

    Added by Eszter

  9. Cracking the PM Interview by 

    No rating

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  10. Build: An Unorthodox Guide to Making Things Worth Making by 

    4 stars

    Written for anyone who wants to grow at work—from young grads navigating their first jobs to CEOs deciding whether to …

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  11. No Rules Rules by ,

    4 stars

    Netflix cofounder Reed Hastings reveals for the first time the unorthodox culture behind one of the world's most innovative, imaginative, …

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  12. Working Backwards by ,

    5 stars

    Added by Eszter

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