Predictably Irrational

The Hidden Forces That Shape Our Decisions

No cover

Dan Ariely: Predictably Irrational (2008, HarperCollins Publishers Limited)

English language

Published Jan. 21, 2008 by HarperCollins Publishers Limited.

ISBN:
978-0-00-726358-5
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Subjects

  • Economics, psychological aspects
  • Decision making
  • Consumer behavior