Hardcover
English language
Published Jan. 25, 2013 by Harvard Business Review Press.
"We believe that business is good because it creates value, it is ethical because it is based on voluntary exchange, it is noble because it can elevate our existence, and it is heroic because it lifts people out of poverty and creates prosperity. Free-enterprise capitalism is the most powerful system for social cooperation and human progress ever conceived. It is one of the most compelling ideas we humans have ever had. But we can aspire to something even greater." - From the Conscious Capitalism Credo. In this book, Whole Foods Market cofounder John Mackey and professor and Conscious Capitalism, Inc. cofounder Raj Sisodia argue for the inherent good of both business and capitalism. Featuring some of today's best-known companies, they illustrate how these two forces can -- and do -- work most powerfully to create value for all stakeholders: including customers, employees, suppliers, investors, society, and the environment. These "Conscious …
"We believe that business is good because it creates value, it is ethical because it is based on voluntary exchange, it is noble because it can elevate our existence, and it is heroic because it lifts people out of poverty and creates prosperity. Free-enterprise capitalism is the most powerful system for social cooperation and human progress ever conceived. It is one of the most compelling ideas we humans have ever had. But we can aspire to something even greater." - From the Conscious Capitalism Credo. In this book, Whole Foods Market cofounder John Mackey and professor and Conscious Capitalism, Inc. cofounder Raj Sisodia argue for the inherent good of both business and capitalism. Featuring some of today's best-known companies, they illustrate how these two forces can -- and do -- work most powerfully to create value for all stakeholders: including customers, employees, suppliers, investors, society, and the environment. These "Conscious Capitalism" companies include Whole Foods Market, Southwest Airlines, Costco, Google, Patagonia, The Container Store, UPS, and dozens of others. We know them; we buy their products or use their services. Now it's time to better understand how these organizations use four specific tenets -- higher purpose, stakeholder integration, conscious leadership, and conscious culture and management -- to build strong businesses and help advance capitalism further toward realizing its highest potential. As leaders of the Conscious Capitalism movement, Mackey and Sisodia argue that aspiring leaders and business builders need to continue on this path of transformation -- for the good of both business and society as a whole. At once a bold defense and reimagining of capitalism and a blueprint for a new system for doing business grounded in a more evolved ethical consciousness, this book provides a new lens for individuals and companies looking to build a more cooperative, humane, and positive future. - Publisher.
I said "read", but I had to put it down after half an hour. I expected it to include some inspiration and tips on making capitalism more sustainable. Instead the authors are so entusiastic about capitalism I felt I was reading a propaganda piece from the 1950s. Doesn't seem to acknolwedge any shortcomings of the system. Garbage. Burn with fire.
