Shoe Dog

A Memoir by the Creator of NIKE

English language

Published April 30, 2016 by Simon & Schuster, Limited.

ISBN:
978-1-4711-4673-2
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4 stars (1 review)

"In this candid and riveting memoir, for the first time ever, Nike founder and CEO Phil Knight shares the inside story of the company's early days as an intrepid start-up and its evolution into one of the world's most iconic, game-changing, and profitable brands. In 1962, fresh out of business school, Phil Knight borrowed $50 from his father and created a company with a simple mission: import high-quality, low-cost athletic shoes from Japan. Selling the shoes from the trunk of his lime green Plymouth Valiant, Knight grossed $8,000 his first year. Today, Nike's annual sales top $30 billion. In an age of startups, Nike is the ne plus ultra of all startups, and the swoosh has become a revolutionary, globe-spanning icon, one of the most ubiquitous and recognizable symbols in the world today. But Knight, the man behind the swoosh, has always remained a mystery. Now, for the first time, …

16 editions

Review of 'Shoe Dog' on 'Goodreads'

4 stars

I'm usually not a big fan of (auto)biographies of successful business owners, which usually consists of telling how good your company was and telling others to do exactly the same. This book is different though. You don't get any advice. You just learn about the history of Nike. It's written for normal people that are curious about the company, not for entrepreneurs seeking for inspiration.

Subjects

  • Businesspeople, biography
  • Business enterprises, history
  • Sporting goods industry