Boo hoo

$135 million, 18 months : a dot.com story from concept to catastrophe

406 pages

English language

Published Jan. 16, 2002 by Arrow.

ISBN:
978-0-09-941837-5
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OCLC Number:
48979245

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3 stars (1 review)

3 editions

Review of 'Boo hoo' on 'Goodreads'

3 stars

An open account of the rapid rise and fall of a dotcom startup, written by one of the founders. He's fairly open about the problems they suffered, the fact that they tried to expand too fast, and the personal pain of having to make hard-working and loyal staff redundant. It doesn't contain the same level of detail you'd expect if the book had been written by an investigative journalist, but in many ways that makes it more accessible.

Subjects

  • Malmsten, Ernst
  • Boo.com
  • Electronic commerce
  • Business failures -- Case studies