Boo Hoo

A Dot. Com Story from Concept to Catastrophe

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Ernst Malmsten, Charles Drazin, Erik Portanger: Boo Hoo (2011, Penguin Random House)

416 pages

English language

Published Jan. 16, 2011 by Penguin Random House.

ISBN:
978-1-4481-0677-6
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3 stars (1 review)

3 editions

Review of 'Boo hoo' on 'Goodreads'

3 stars

An open account of the rapid rise and fall of a dotcom startup, written by one of the founders. He's fairly open about the problems they suffered, the fact that they tried to expand too fast, and the personal pain of having to make hard-working and loyal staff redundant. It doesn't contain the same level of detail you'd expect if the book had been written by an investigative journalist, but in many ways that makes it more accessible.