Rather than being a conventional biography of the Some Bizzare record label, or Stevo its founder, this is a chronological series of soundbites from each of the important players. This features contributions by artists (including Marc Almond who stayed with Stevo for the longest period), Dave Ball also of Soft Cell, one member of Einstuerzende Neubauten (fell out with Stevo, ended up working for competing record companies), The The, Psychic TV, Coil, Cabaret Voltaire, and others, plus some journalists, and Stevo himself obviously.