Riding the black ship

Japan and Tokyo Disneyland

240 pages

English language

Published May 30, 1999 by Harvard University Asia Center, Distributed by Harvard University Press.

ISBN:
978-0-674-76893-2
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4 stars (2 reviews)

In 1996 over 16 million people visited Tokyo Disneyland, making it the most popular of the many theme parks in Japan. Since it opened in 1983, Tokyo Disneyland has been analyzed mainly as an example of the globalization of the American leisure industry and its organizational culture, particularly the "company manual." By looking at how Tokyo Disneyland is experienced by employees, management, and visitors, Aviad Raz shows that it is much more an example of successful importation, adaptation, and domestication and that it has succeeded precisely because it has become Japanese even while marketing itself as foreign. Rather than being an agent of Americanization, Tokyo Disneyland is a simulated "America" showcased by and for the Japanese. It is an "America" with a Japanese meaning.

1 edition

reviewed Riding the black ship by Aviad E. Raz (Harvard East Asian monographs ;)

Quite readable for an academic book.

4 stars

This is just as good as I remember it, having read it fairly close to when it first came out in the late 1990s. Unique among the academic studies of Disney theme parks, it examines Tokyo Disneyland on it's own terms, from the point of view of those who work there and who consume it. "We need to look at our theories from the viewpoint of TDL, rather than read TDL within the framework of our theories." I wish someone would write a book on Disneyland or Walt Disney World with this perspective.

The central thesis here is that TDL is not so much a direct import of the American park as it is an original Japanese rendition based on the American version.

I'd say only about 10% of the book is heavy, convoluted prose and academic jargon; the other 90% is quite enjoyable and even fun to read. (Trust …

avatar for ridetheory

rated it

5 stars

Subjects

  • Amusement parks -- Social aspects -- Japan
  • Popular culture -- Japan
  • Tokyo Disneyland (Urayasu-shi, Japan)
  • Japan -- Civilization -- American influences

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