Hardcover, 279 pages
English language
Published Nov. 19, 2000 by Little, Brown.
The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate. This widely acclaimed bestseller, in which Malcolm Gladwell explores and brilliantly illuminates the tipping point phenomenon, is already changing the way people throughout the world think about selling products and disseminating ideas.
I'm not sure I've read any of his other books. I may have started one. Anyway, it's basically a series of anecdotes, but they sometimes have unexpected outcomes. As this has been around for a while a number of these are well known. It was a fairly quick read. Not too bad really
